For All Points-Of-The-View.
Black business owners are creating businesses at a higher rate than any other demographic, according to FORTUNE.com. The numbers also showed that those businesses had less long-term potential and were less likely to continue operations, due to lack of financial resources or because their environments were less favorable for business promotion.
In “Black Business Success Model: Countering the Myths of our Perceived Weaknesses,” Janneh K. Wright offers a guidebook for creating a new model for the black business world, while extinguishing the myths and negative perceptions about black businesses. His new model is designed to place black businesses at the center of the black community, concurrently creating jobs and reducing the poverty level.
“This book is not intended to inspire more blacks to open businesses,” Wright said. “Blacks are already the fastest-growing demographic of new entrepreneurs. The goal of this model is for black businesses to be successful enough to control a fair share of their respective industry.”
Wright is an entrepreneur and advocate for better business practices within Caribbean and Black communities. He has over fifteen years of experience in business, finance and administration and operates his own consulting firm, PRIMUS Business Management, http://www.primusco.com.
“This book is the first in a series of works,” Wright said, “designed to help black entrepreneurs leverage sound and proven business tactics and unique growth strategies to solidify their businesses and take them to new heights.”
“Black Business Success Model”
By Janneh K. Wright
Available at Lulu and Amazon
About the author
Janneh K. Wright is an award-winning entrepreneur and advocate, with over fifteen years of experience leading the finance and administrative departments of nonprofit organizations in missions related to social services, education, the arts and think tanks. Wright is the founder and owner of PRIMUS Business Management, a consulting firm he created to focus on the critical connection between small business and nonprofit organizational success and the operational management of their back offices. He has a degree in Economics from The State University of New York at Buffalo and a dual MBA specialization in Finance and Innovative Entrepreneurship from Northeastern University. For more about the author, visit: http://www.jannehkwright.com/.
Review Copies & Interview Requests:
LAVIDGE – Indianapolis