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When it comes to film festivals in Africa, people tend to think of such events as the Cairo International Film Festival and the Pan-African Festival of Cinema and Television of Ouagadougou. Last year, a new film festival was launched on the continent. The China-Africa International Film Festival (CAIFF) hosted by China mainly targets the Chinese and African film markets. From Oct. 7 to 10, the second CAIFF was held in the South African city of Cape Town.
Featuring an opening ceremony, film exhibitions, forums and a closing ceremony among other activities, the event presented a number of excellent Chinese and African films to the local audience.
In recent years, many Chinese film and TV productions have entered the oversea market, particularly in Africa. For example, the TV series "Ordinary World," "Go Lala Go" and "Journey to the West," as well as the films "Love is Not Blind" and "Miss Granny" have enjoyed great popularity among African audiences.
In 2011, "A Beautiful Daughter-in-law Era," the first Chinese TV series exported to Africa, turned out to be a big hit. The drama was dubbed in Swahili by three Kenyan actors and a few staff members from Chinese radio stations who can speak the language.
Following on from the sound start, a Chinese digital television firm operating in Africa established a multi-language dubbing center and held a dubbing contest among local people. The top ten winners of the contest received visas for China in 2016 and arrived in Beijing to work on dubbing for films and TV series.
Up to now, hundreds of Chinese film and TV productions have been broadcast in more than 40 African countries. The film and TV exchanges between China and African countries is booming. One of the reasons is the improved production in China, while the other is that modesty, valuing family harmony and other codes of ethics embodied in Chinese films and TV plays hold cultural appeal in some areas of Africa, which also have a large population and a strong attachment among big families.
By hosting the CAIFF, China hopes to expand win-win cooperation in the African film market, and also cement people-to-people ties and traditional friendship with African countries.
CAIFF: A new bridge of friendship between China and Africa
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PR Newswire for Journalists | CAIFF: A new bridge of friendship between China and Africa