It is no secret that most businesses use email marketing as a lead generation tool. However, it has become harder and harder to stand out in someone’s inbox. This session will dig deep
er into why it is still a critical tool to leverage in your marketing plan and discuss sending out emails that will lead to increased opens, click thrus, conversions and more!
Attendees will learn…..
The benefits of email marketing
How to discover and write content that will market better Running testing strategies for how you send including subject lines, list segmentation, frequency and more. Evaluating your data post send.
Derrick M. Guest is the Chief Executive Officer, Video & E-mail Marketing expert & Founder of Griot’s Roll Film Production & Services Inc experience with in-depth knowledge of all aspects of production & post-production services. Optimizing impact, design and match on-line video marketing communications styles to all mediums within specifications and needs of our clients. Raising organizations profiles through branding and the production dissemination of quality video production and social media management services in various formats, overseeing all communications activities including video marketing placement, monitoring, promoting video media. Professional on-line and video marketing trainer for small business owners, entrepreneurs, non-profits and corporations managers.
Ruben Quinones is the Director of New Media @ Path Interactive where he provides forward thinking leadership for the company’s social media marketing processes and is the lead for client Facebook marketing programs. Additional responsibilities includes strategic consulting, key project management for client digital strategy and execution. Ruben is also a Adjunct professor @ NYU teaching “Facebook Marketing“, and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.